Digital marketing is important for automotive dealerships because the internet is how people search and shop for what they need, want, and prefer. Dealerships that do not invest in a mobile-friendly and exciting website, do not spend time cultivating relationships with customers on social media sites, and rely on radio advertisements and direct mailing campaigns to attract customers, will be out of business in a short period of time. A template website, a single Facebook page, and an email address is no longer enough of an internet presence to keep up with the competition. The website for a dealership has to be eye-catching, full of relevant content, and include pictures and details of all inventory items. Every page has to be exciting, easy to navigate, and formatted for mobile devices.
Agencies that specialize in automotive digital marketing can provide complete services that will establish a strong internet presence, boost sales and traffic, and save the dealership time and money. Pages on several social media sites are a great way to build relationships directly with customers, reach a variety of target audiences, and encourage people to like the website, share pages and links, and post comments and questions. Social media accounts are free of charge, so setting up pages fits into any advertising budget. The cost associated with social media advertising is in maintaining pages. That includes altering the content, updating the information, posting frequently, and enticing people back to see what is happening next. It also means responding quickly to comments and questions, making sure posts fit the format of each site, and providing links to the website. Heavy social media activity is also a contributing factor to search engine rankings.
Reputation management is also a service to consider when planning a digital marketing budget. People can go on independent sites and post reviews of businesses, write whatever they want on their personal social media pages, and make comments on business pages. Reputation management provides monitoring of what is being said about the dealership online. Sometimes customers feel more comfortable mentioning a problem online, rather than mentioning it to the dealership staff. Negativity left unanswered will spread quickly and reflect badly on the business. Responding to those customers can turn a negative into a positive situation and provide the dealership the opportunity to demonstrate how quickly it can resolve issues. Dealerships can also contact satisfied customers and highlight their comments on the website.