Negative Space and How to Balance it when Designing a Finance Logo
The last couple of years have been marked by remarkable changes in finance logos design. Logos are now coming out clearer, easy to interpret with the negative space and positive space at equilibrium. With visual modifications, you’re almost assured of a successful brand.
Negative Space Defined
The term negative space stand for the blank space your leave around a logo design and it’s as significant as other elements. It role is tell the outline of a company logo. In a logo, the negative space is deliberately included and grabs the attention of prospective clients by communicating exactly what your brand stands for.
Whenever you strike a balance between the negative space and positive space in a logo, you know the log design is outstanding. Below are expert tips to crafting a professional logo:
Stirring the demand for goods and services is the major aim of any company or brand. You can create a lasting impression on your potential customers by keeping your finance logo design as simple as possible.
For instance, a conventional loan company optimizes on the negative space in the logo design. In that case, the simple house outline meant to represent a conventional loan company. Similarly, just like conventional loan firms, mortgage companies maximize on the negative space for easy identification.
When a logo has too many aspects such as many colors, symbols and shapes, prospective customers will explain challenges interpreting and may turn the away.
Have One Visual Aid
If a company logo design includes more than two attention grabbers, then it would make interpretation unnecessarily difficult. Be sure to create a professional yet unique logo to makes it simple for prospective clients to associate with your brand.
Ensure the test in the company’s name does not exceed two colors for an accounting firm. To distinguish your brand among thousands of other firms, include an object such as a calculator making sure it leaves enough space.
Traditional is Cool
Different from art and retail designs, finance logos designs are best when they take the traditional route. The basic designs of the financial logos in banks are made in a way that potential customers can find it easy to decode the message. Consider Chase Bank, for instance. Chase bank has a financial logo designed in such a way that inside a blue and bold skillful Octagon is the word Chase in bold black text. The degree of professionalism you aim to depict should be evident in your first potential options.
In a company logo, the negative space is more important that you can care to comprehend. It’s time to maximize the negative space for your future finance logo design if you’d like to be unique.