Understanding SEO

Like with most things, computer speak has a language all its own. When you create a website you most likely will encounter a lot of new lingo, and while some of it actually makes a lot of sense there are some terms that may be a bit weird, even for the techy among us.

When you think of a white hat you may think of the Kentucky Derby or a Royal Wedding but in SEO speak it means the group of techniques that use the best practice, the ones that earn you all the gold stars and brownie points, the ones that don’t use bad manipulations to gain traction or ranking, but those who do what they do to the best of their abilities, create wonderful content and follow all the rules.

Things like time on page is pretty self explanatory. There are actually people out there who analyze data like how long people spend on a certain site. They are timed and when they click out that data is collected. You optimally want people to spend some time on your site, not just click in and out in three seconds.

A mirror allows you to see yourself every day, well a mirror site is the same principle, it’s the same site at a different address. Sneaky.

Link bait is another term that makes a lot of sense, especially if you use social media a lot. Think of all those quizzes that start “only 10 percent of people can ace this quiz” and so you click and try to prove them wrong only to find the quiz is super easy and a five year old could have aced it. This is link bait. A page that is designed to attract incoming links. You click, they have done their job.

Now for a strange one–latent systematic indexing. What this means is that the search engine will index commonly associated words in a document or content. These are also known as long tail searches. This also lets you avoid keyword stuffing in a document as you can use similar words or words associated with your original keywords to get your point across.

What about code swapping? This is when people change the content of a site after they have achieved high rankings. This is dicey to do as the content may not be as informative or even interesting after the switch. It will eventually hurt the ranking.universidad politecnica salesiana

a quick overlook of tips your cheatsheet 2

Make your fortune in real estate. It is not that hard once you get the hang of it. Real estate flipping can be an extremely high paying career, but I see way too many people give up on it. The turnover in this industry is exceptionally high. I noticed the high turnover early on and have watched to learn why some people kill it while others disappear. This has been important to monitor to help myself and my clients last in this amazing business.

I have been in the real estate field for the last 16 years and my hard money lending company finances around 150 deals a year. Here is what that experience has taught me about being a successful fix and flipper.

Mindset: This is where it all starts. For the last 3 years, I have felt myself fall into a little lull and have realized that this occurred because of my mindset. Your mindset could be a lot of things, but the basic concept is that what you believe will happen… does. Sometimes just convincing your mind that you will hit a goal takes work. Not to mention the work that it takes to actually hit that goal.

Focusing your mind on positivity is a great start, but you really need to believe you deserve the success you desire. Meditation and affirmations are fantastic ways to accomplish this.

Hustle: Nothing is going to be given to you. When I was going through my struggles to hit some financial goals, I had to keep reminding myself of this. Times can get hard and things can feel unfair, but the reality is, no matter how much you don’t want to believe it, you are the only one responsible for your success. I would tell myself this over and over. “If I want it, I need to earn it” I had to get up in the morning. I had to deal with the problem on my plate. I had to stay up late or work on the weekend. I had to put in the work to get the results. Because I decided to be successful, I decided to work hard.

Network: As we have learned. It is not what you know, it is who you know. I constantly try to team up with people smarter than me, that can both help me learn and help me get results. This has resulted in millions in profits. I also feel very lucky to have a network that can solve just about any problem I run into. If I am rehabbing a house and run into a problem, I have a list of people I can call for help. If they don’t know how to help they will know someone who does. I lean on my attorneys, my CPA, partners, wholesalers, and other professionals on a regular basis.

Education: To make my top five list you know I believe this is important in your success. Constant improvement is essential and the exciting thing about this, especially early in your career, is that growth is exponential. As you learn and implement ideas into your business, your business grows at a faster and faster pace. Obviously, for this to work you will need to learn AND implement. Many people learn all about investing and never invest. That comes down to the investor mindset. That’s why, I believe, you need all five of these essential keys to be a great fix and flipper. The good thing is this is possible for everyone, including you.

Access to Money: So, this one might be self-servicing because I am a lender, and this could fall within the Network category but let’s face it, if you don’t have money you don’t do deals. Money can come from many sources including cash you have in the bank, money you borrower from institutions, partners, private and hard money loans. Many times, you will need a combination of these sources to get a deal done or to maximize profits. This can all be learned as part of your education or you can choose to work with a professional that can advise you on the best way to navigate this complicated subject.


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Modern Memorial Stones Are Like Masterpieces of Artistic Design

There is an old section in the cemetery where my parents and grandparents are buried that has the white stones with simple engravings of names, dates and epitaphs. I think that the earliest stones are from the 1700s. In the newer section the stones are mostly granite that has been engraved and polished. Some of the designs are incredible. You can spot the latest generation of monuments that have been engraved using machines and lasers. There is a company that does Jewish monuments in NJ that does some incredible black monuments with a photo of the deceased etched into the surface of the stone.

I wonder what the old stone carvers from a couple hundred years ago would think of modern memorial stones. We have went from having something, such as “Here Lies John Doe Born May 1730 Died May 1800 RIP” to elaborate designs of tombstones that include pictures and 3D sculptural shapes. Continue reading “Modern Memorial Stones Are Like Masterpieces of Artistic Design”

It is a Great Home for Us

I knew that I wanted to work with one of the top Denver realtors when I finally made the decision to buy my home here. I did not want to waste a lot of time looking at homes that are just not suited for my family and myself. I knew that I wanted a three bedroom house with at least three bathrooms, plus I wanted to live fairly close to where I work. I did not see the sense in buying a home that would take me 40 minutes or so to arrive at each day.

It was easy finding the realtor that I wanted to use after talking to a few friends who had recently purchased homes in the area. One had a nightmare encounter while the other two had used the same agent with wonderful results. Continue reading “It is a Great Home for Us”

Moving to Vegas Was Part of Our Plan

My best friend and I met each other when she moved to my town in third grade. We grew up together, and we have the kind of friendship that is going to last into our nursing home years. When we graduated from college, we already knew that we were heading for Vegas. We had both been there a couple of times, and we just fell in love with the excitement and energy of the town. We started looking at apartments for rent in North Las Vegas even before we started applying for jobs, which might not have been the wisest choice but it worked out for us. Continue reading “Moving to Vegas Was Part of Our Plan”

The Old Tree out by the Road

We had a tree that has been growing in the grassy area between our sidewalk and the road for decades. I planted it with my dad when I was five, and now my wife and I have grandchildren. I never moved other than when I went to college. I bought the place from my parents soon after graduation. That tree has been scraped and bumped by so many big trucks that now go up and down the road that it was in bad shape. I called a tree service in Long Island to see if it could be saved.

The tree was actually still intact and growing well. However, the tree person showed me how it was just starting to establish a thick root that was beginning to lift the sidewalk. I could see it now that I was looking for it. I did not want to have to pay to have the sidewalk fixed, so we decided to take the tree down and plant a smaller tree in its place. Continue reading “The Old Tree out by the Road”

if you think you get homes then this might change your mind

What advice would you give to a new investor?

1. Find a coach/mentor in your area to whom you can turn for guidance. Most importantly with anyone you turn to, make sure they are successfully doing what you want to do and talk with others they’ve helped before you make a commitment of your time and/or money.

Real estate investing is not a solo business. You need attorneys, CPAs (knowledgeable in real estate investing), contractors, sub-contractors, real estate agents, title companies, closing attorneys, inspectors, appraisers, on and on. Find someone who’s walked through the mine field before you and can give you a hand to save you both time and money.

Should you pay them for their time? Absolutely. If they’re willing to share with you what they’ve learned over years of their own time and efforts, they’ve paid for their skills one way or another and what you will gain from them is worth paying for. If they’re not worth paying, they’re not worth following.

And don’t reach out to only your peers; reach out to those in a better position than you. Jim Rohn said, “you are the average of the top 5 people you hang around with.” If you want to get better in any area, find someone to follow who is doing way better than you are.

2. Get involved with a peer group that knows more than you. Go to all the meetings you can. For real estate investors, that typically means local REIA meetings (real estate investor association meetings which you can find on NationalREIA.com). Also check out MeetUp.com and any local landlord association meetings. Landlords are already doing the business and can be a great source of information as well as potential buyers and sellers to work with.

3. Set goals. Make a plan. How many houses do you want to buy in the next 12 months? How much do you want to be worth in 5 years? As you write out your goals, include strategies for accomplishing them. Want to buy 10 houses in the next 12 months? Break that into pieces to figure out what you need to do every month to make those goals a reality.

4. Buy real estate. If you haven’t started yet, start! If you’re buying, buy more. If you don’t, 10 years will have passed and you’ll be kicking yourself for not buying all you could today. The way to truly learn is by doing. Books and seminars are great, but you won’t know what you know and what you don’t know until you jump in and start buying for yourself.

It’s a worn out cliché that “there’s never been a better time to buy real estate”, but it’s true. I believe it’s always true. Sure, you have to adjust your methods and your strategies depending upon the economy and where you invest, but everyone works, shops, and lives somewhere. If you don’t own it, someone else will.

Get an education, hook up with a mentor, make a plan and buy real estate.


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Have you ever spent time and energy planning an Open House, just to have less than five people attend? Have you ever had a ton of people show up at your Open House, and been unable to convert a single one of them into a sale or a future client? Are you unsure about why your Open House failed?

Open Houses are now more important to the real estate agent than ever. A report in 2015 by the National Association of Realtors Home Buyers and Sellers indicated that 48% of home buyers cited the Open House as an important source for most of their information. The reasons for this are obvious, for many it’s the first time that they’re getting to smell, see, and feel the home in person. It’s also a way to see what other people think of the house, which is a powerful push in a person’s perception of a particular home.

I’m Cindy Bishop of Cindy Bishop Worldwide. I pride myself not only on being a successful real estate agent with over 28 years of experience, but a knowledgeable and helpful trainer and coach. I’m committed to making everyone who comes into contact with me succeed, and have compiled the following open house tips for you, both from my own experience, as well as teaching and coaching friends of mine. Use them to succeed, and contact me if you have any questions at all!

Here are the best ways to make your Open House perfect:

1. Pick a unique property, that’s easy to find.

We often don’t have control over which property we’re showing, but when we are able to select a house at which to host an Open House event, we should look for properties with the following:

* A direct route to them with very few turns. Street names are easy, and street signs are visible.

* Properties that are well kept, and visually pleasing from both the inside and outside.

* A home with some kind of “conversation starter”. It has a unique feature, and is not just four walls. It might have an infinity pool, a walk-in closet, or a newly redesigned kitchen.

* Your signage should be larger than life. On the event day, you need something to make the signs stand out even more. Balloons are often used, or you could even try streamers, or pinwheels. Be creative, just try to find something professional, but that catches the light and people’s attention.

2. Have your Open House event at the right time.

* Don’t have your event after dark. Plan your event to end at sunset.

* Consider having a separate open house preview, for neighbors only. And then an open-to-the-public type of event later. Neighbors love this preview event concept, because it makes them feel special, and they love suggesting who should live in their neighborhood. It also allows them to start thinking of friends and family they want nearby, and they become part of your sales force for you, as well as your advertising force for the actual open house.

* If you do have an event only for neighbors, consider taking out a camera and interviewing and recording them talking about the neighborhood. This is something you can add to your website, or social media, or have on repeat loop during your Open House. For example, imagine how powerful it is to have a recorded testimonial from a mother in the area about the school district?

* Don’t pick a date and time where people are not available, for example, the majority of people work Monday through Fridays from 8am-5pm, and may not be free on a Wednesday at 3pm. Additionally, people are usually not free on holiday weekends.

3. Make your Open House event the right vibe, and the more exciting, the better!

* Entertaining music is a possibility, but be careful that it’s not distracting and that you avoid certain genres or language that may be offensive. Music may be seen as a way to cover up noises or mechanical failures in the house. Make sure that you’re sensitive to how the music is being perceived.

* Snacks are a must! Try wine and cheese, or beer and wings. The most important part about the food is that it needs to match what type of neighborhood you are in. Fried chicken and hamburgers probably aren’t appropriate at a million-dollar listing, but champagne and caviar probably aren’t appropriate in a first-time homebuyer situation, either. Just a word of caution; however, if you are serving alcohol, be very careful about who you serve. You may even want to get someone on your team to help you out with this. The last thing you need is for someone to drink at your open house as a minor, or someone to drive off over intoxicated and get into an accident. If in the right kind of setting, having comfort foods is especially welcoming and makes many visitors feel more at home. Careful to avoid foods with bad odors or smells, as you don’t want them attributed to the home.

* Consider leaving a hand-written sign to “Help Yourself” along with a list of ingredients, so that visitors feel like they are able to eat the snacks provided without fear.

* Consider having a slideshow or interactive photo board featuring the home at various times of year. You may want to show the home off in summer months, for example, if it’s currently January and the garden and pool are frozen over.

* Consider making a table, desk, or station with local school information, neighborhood information, etc. The more resources you can provide, the better. You want the guest to stop at this station and pour over the resources, and ask as many questions as possible.

* Make sure to engage each and every visitor so they have are interested, and want to stay longer.

4. Don’t just advertise your Open House, create buzz around it.

* Create an event on social media, and share it with all of your friends and clients, as well as everyone on your e-mail lists. Facebook ads have become an amazing resource for reaching a ton of people in your area that wouldn’t have been in your networks otherwise. And it’s incredibly cost-effective, for what it does. You should filter the Facebook ad to include only people in targeted zip codes. You can also un-invite or exclude people who work for other realtors or competing brokerages.

* Flyer surrounding businesses and schools in the area of the listing. Knock on as many doors as possible.

* Visit neighbors’ homes with nice newsletters or invitations. The nicer the invitation, the higher the chance that they will pop in to see what all of the fuss is about. Some agents even suggest using wedding style invitations.

* Don’t just advertise on one channel. You can try Facebook events, Twitter, your own website, your e-mail list, your newsletter, NextDoor.com, and even Craigslist. Just make sure you follow all of the appropriate advertising and marketing laws as designated by your brokerage and state laws.

5. Logistics, Logistics, Logistics

* Make sure everything is in order so that you look your best, and the house looks it’s best. it should be clean, light bulbs should be new, dust should be gone, air fresheners should be working, the climate should be controlled. I’ve even heard of certain agents baking cookies in advance of the big event so that the house feels and smells extra homey.

* Consider removing clutter, which makes navigating the home difficult. You can also remove or hide offensive art, or anything that might make someone feel uncomfortable. But be careful- make sure the homeowner doesn’t just throw the clutter into closets or cabinets! People care more and more about storage these days, and if it looks like the cabinets and closets are busting at the seams with junk, they’ll automatically assume that the amount of storage space in the house is not sufficient

* Use natural light to your advantage. Make sure all window treatments are open and all curtains are drawn. All light switches should be turned on, regardless of where they are. You don’t want someone afraid to go in the basement, or thinking they aren’t allowed to enter the garage.

* Make sure the home owner is not present. The last thing you need is them having an emotional breakdown because they are going down memory lane, or answering a question incorrectly. People also feel uncomfortable freeing roaming when the person who owns the property is looking over their shoulder.

* With that said, valuables, if left in the home, should be secured. At the very least, you should know what they are and where, and make an inventory of them. I strongly advise you insist that the home owner take them out of the property before the open house, so you’re not held liable for them in case of damage or theft.

* Use your team. If you are alone at an Open House, you may be spread too thin. If you leave for a minute to check that a sign on the corner hasn’t fallen down, you may miss someone who pops in to find no one there. Have one person for signage and the guest book, one person on food and drink detail, and that leaves you free to talk to and engage guests.

* Have a loan agent or lender on hand, in order to answer any potential questions the home buyer may have about the process.

* Make sure you have the necessary paperwork required. You can print out a copy of the MLS but it’s strongly suggested that you make a booklet, flyer, or something more personalized to the property, and to yourself.

* Make sure you know the neighborhood, and have done comparisons of values in the neighborhood. You may lose credibility if someone asks you a question and you’re unfamiliar with this territory, and I’m sure you’d rather look like a pro!

6. Use the Personal Touch

* It’s not enough to have each visitor sign in. You should take detailed notes on your conversation with each person. If you can’t remember this, a helpful suggestion is to hide a notebook or tablet inside a kitchen drawer, and make notes as the day goes by.

* You should remember one thing about each visitor and bring it up at some point during their tour of the home. “Jerry, wouldn’t this be an amazing place to store your golf clubs?”

* Don’t try to sell anyone. They will come to you, and request the information they need, when they need it. This is a time to establish relationships. Your only objective should be to make this home (and yourself) memorable.

7. Follow Up

* Add all visitors to your e-mail list, as well as your newsletter list. AM Open House is a great app and resource to make sure you’re keeping on task with this.

* For those visitors who were seriously interested in the home or in you, handwritten cards should be sent out thanking them for coming, and encouraging their business in the future. Take out that handy notebook you stashed, and make personal notes in each card. They’re more likely to keep it the more personal it is. Above all, make sure your contact information is on each card.

* Some agents even send videos. You could forward on a Facebook live video of the open house, or send a YouTube video of the listing. You could even send some kind of greeting card video for a special way to say “thanks for attending!” BombBomb is a great resource for this type of video.

* Text message is a wonderful way to contact people, and has a 95% open rate. It’s less invasive than a phone call, which people may avoid answering if they don’t know a specific caller. Send a very specific text message with a thank you, the property address, and more information on the property, or a link for more information.

* Send a follow up to the follow up starting with the subject header “I forgot to tell you… ” – You can then point out a feature you neglected to tell them about on the current property, or even point out other properties that you may have listed, if this one fell short for them.

Of course, the best resource for an Open House is a coach, who can suggest strategies unique to your community and clientele. Not only is this more effective, but a coach should follow up with you to make sure that everything went smoothly, and question each step if it doesn’t.

Cindy Bishop is the Managing Director of Cindy Bishop Worldwide, a real estate education company specializing in Business Enhancement and Growth training for the Real Estate Community. Cindy is an active coach specializing in real estate agent business development.

Tired of spending time and energy planning an Open House and either no one shows up or those that do are interested in the food? Maybe tons of people showed up but no one could be converted into a buyer prospect. Are you unsure about what it actually takes to make your Open House a success? Isn’t it time to control the outcome of your business and the success of your life? Are you looking for “dryer repair in Los Angeles”? Check out tophomeappliancerepair The passionate experts in this field are ready to answer all of your requests.

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4 Tips To Get That Home Sold ASAP

When homeowners ask how to get your home sold fast, there is typically more to the question. For instance, some really want to know how to get your home sold fast, some are wondering how to sell a home to get more money out of it while others have a home languishing on the market and just want to know how to get the thing sold.

There’s no mystery to get your home sold fast; it all starts with basic real estate principles and practices.

Timing

It’s important to know the current trends in your local real estate market before putting your home up for sale. Is it a buyer’s market – where there are more homes available than buyers? Or is it a seller’s market, with few homes available and lots of buyers?

Your local newspaper most likely covers your regional real estate market but this is also information you can obtain by asking your real estate agent.

This information is important for several reasons:

• If you can afford to wait to sell your home, the current market may be the deciding factor as to whether you sell it now or wait.

• It helps you price your home appropriately.

• It gives you an idea of what to expect during the time the home is on the market.
Another aspect of timing the sale of your home is the season. Home sales are seasonal and the ideal time to sell the home is in spring. This doesn’t mean, however, that homes don’t sell at other times during the year, even in the dead of winter.
In fact, although fewer homes are listed and sold in winter than in spring, the likelihood that you’ll sell your home is higher in the former than in the latter.

Price

The number one reason a home sits on the market and doesn’t sell is price. To make matters worse, sellers of overpriced homes typically reject initial offers because they think they are too low, when, in reality, they are most likely close to the market value of the home.

In a buyer’s market, it’s even more important to price your home competitively to get your home sold fast. If you choose the right real estate agent, your list price should be very close to the home’s true market value. It’s up to you, then, to either lower it a bit to create more interest or to over-price the home and risk eventually having to drop the price.

Condition

It almost sounds trite in today’s real estate market to mention that a home needs to be cleaned and de-cluttered before putting it on the market. While the advice is common, it’s still very good. A clean home with maximum curb appeal will put your house above the competition to get your home sold fast.

Make repairs to anything that obviously needs it. This means dripping faucets, loose banisters, cracked windows – anything that a buyer will notice. These little things make it appear that the home hasn’t been maintained – something no buyer wants to take on.

We can discuss larger repairs and whether or not they should be tackled.

Realtor

get your home sold fast

Your Realtor can make or break the deal. Keep that in mind when determining who to hire to assist you in the sale of your home. This is not the time to hire that friend of a friend or your Aunt Martha.

Choose your agent carefully and then work as a team, following up with one another frequently throughout the process to get your home sold fast.

Getting your home sold requires, overall, patience. Take your time with each step in the process, ensuring that nothing falls through the cracks. Listen to the advice of your real estate agent and you’ll soon be on your way to the next phase of your life.

6 Ways To Market A Property

If everything about selling a home was straight – forward, simple, easy and constant, there would be far fewer reasons, homeowners might need to rely on the services, advice, judgment, experience and expertise, of a real estate professional. However, since things happen, and there are often challenges, unanticipated circumstances, and/ or obstacles, etc, those wanting to sell their homes, should listen to the advice of their selected real estate agent. There are numerous ways to market a home, and there is rarely any one – size – fits – all approach! Rather, together with your listing agent, your team (because successfully marketing and selling a home, is a team effort) should create a well – considered Marketing Plan. Let’s review 6 basic ways to market a property.

1. Multiple Listing Service (MLS): One of the essential keys to effective marketing, is to get as many views as possible. Using Multiple Listing Service, all the Realtors, in your area, will be invited to show your house to their customers and clients. When agents work cooperatively, your agent’s efforts are exponentially enhanced, and your home’s prospects to be sold, are improved significantly!

2. Other Websites: Many real estate brokers feed their listings to a variety of related websites. In addition, MLS does, too! Some of these include the broker’s company website, Trulia, Zillow, Realtor.com, and many hundreds more. Some of these are domestic sites, while others also attract international audiences, thus adding to your potential pool of buyers.

3. Social Media: A decade or more ago, very few paid much attention to Social Media. These include Facebook, LinkedIn, Twitter, Pinterest, etc. Does your agent have both a personal, as well as a business page? Does his broker also have a business page? How well is this area managed, and how many followers do they have? How do they amplify the message, so it gains attention, over competing sites, etc?

4. Networking/ word of mouth: Simply using and relying on digital marketing is not enough, although a necessary, integral component! How well does your agent network, especially within your community? Is he or she considered a resource or go – to individual, by many in the area? How well is your property, and its advantages, etc, articulated? Be careful not to ignore this vital marketing piece of the puzzle!

5. Print advertising: There was a time, not that long ago, when the primary marketing tool, was print advertising. One simply needs to see how much thinner and smaller the real estate sections of most newspapers are, today, than they used to be! However, although this may be costly, and not as effective as it once was, it should still be included in the overall plan.

6. Mailings: In our quest to use Social Media, email and texts, don’t forget about what is known, as snail mail! Well – directed, smartly composed, targeted post card campaigns, often deliver the most bang for the buck!

Marketing a property is a multi – phased, complex activity, when done properly and effectively! Carefully discuss your Marketing Plan, in advance, with your real estate agent!